Media and PR Exposure
Photo of His Royal Highness The Prince of Wales courtesy of HMS Oardacious
Media Coverage and Reach
Global Audience Reach: The 2023 races reached an audience of over 75 million people, supported by high-profile endorsements from figures like the Prince of Wales, Dolly Parton, Joe Rogan and Richard Branson.
Press Coverage: The event received over 100 million print circulation impressions and reached 15.5 million people through press outlets, with 1,600+ pieces of digital press coverage generated globally.
Television Audience: The event garnered a 45 million+ global TV audience with over 85 TV segments aired during the race.
Social Media Engagement: Across platforms like Instagram, Facebook, TikTok, and YouTube, the World’s Toughest Row achieved over 60 million lifetime reach, 50,000+ followers, and 70,000+ engagements per race.
Online and Live Content
YouTube: Over 2.8 million lifetime views on the official YouTube channel, with live coverage and pre-recorded content engaging viewers across more than 53 countries.
Livestreams: More than 70 livestreams were broadcasted across YouTube and Facebook during the 2023 season, generating over 400,000 average yearly live views.
Race Tracking: The YB Races tracker had 2.9 million unique views in the last 12 months, showcasing a strong following of ‘dot watchers’ who track the teams' progress in real-time.
